Implications for Chinese SMEs from Senegalese Users' Adoption of E-commerce

Abstract

This paper investigates the factors influencing the adoption of e-commerce among young Senegalese consumers and explores the implications for Chinese SMEs aiming to expand into emerging markets. With Senegal’s youthful demographic and increasing internet access, e-commerce presents a growing opportunity, particularly for Chinese SMEs. However, the paper identifies several challenges, including security concerns, income levels, product authenticity issues, limited digital accessibility, and logistics constrains that hinder broader adoption. The study highlights the significance of understanding local market conditions. It offers valuable insights for Chinese small and medium-sized enterprises (SMEs) seeking to penetrate the Senegalese market through cross-border e-commerce. By addressing the unique barriers faced by Senegalese consumers, particularly in rural areas, SMEs can better tailor their strategies, ensuring successful market entry and sustainable growth in West Africa’s emerging e-commerce landscape.