Vol. 1 No. 2 (2025): Exploration of Humanities and Social Research

Articles

• Culture-led Urban Regeneration in Zürich West: From an Industrial District to a Creative Hub

  Yi-Ping Lin (Author)

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• Implications for Chinese SMEs from Senegalese Users' Adoption of E-commerce

  Zhenhua Liu, Wenyue Lu (Author)

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• Research on the Impact of Advertising Creative Strategies on Advertising Effectiveness in the Context of Digital Marketing

  Xiaowen Liu, Li Liu (Author)

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• Empirical Insights into Mobile-Assisted ESL Learning: A Systematic Review

  Lu Qiao (Author)

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• Consumer Involvement in In-Feed Advertising: Implications for Chinese Cross-Border SMEs from a Comparative Analysis of WeChat and Zalo Users in China and Vietnam

  Zhenhua Liu, Wenyue Lu, Nguyen Thi Hong Bach Lien Hong Bach Lien (Author)

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